Dr. Walter Carl assessment interviews

This video is a section of ninth webinar in April 2009 by Dr. Walter Carl organized by Word of Mouth Marketing Association (WOMMA). TITLE: Measurement of the value of WOM in the rain or Come Shine Description: If the weather is cloudy or sunny, or your brand is in or out of the money, which measures the value of word of mouth (WOM) is a necessity strategic. In this webinar, participants will receive through the five options, the impact that a line of branded consumer discussions and provides specific guidanceTips and techniques assessing the value of your brand WOM. SPEAKER BIO: Dr. Carl Walter, founder and chief research officer, Chat Discussions Corp. Dr. Carl Walter is the founder and chief research officer chat thread, an independent word of mouth measurement and analysis company that makes the quantification of ROI and bottom-line effect helps the consumer calls. Chat threads G2X proprietary method developed by Dr. Carl, while a faculty member at Northeastern University in Boston. Dr.Carl is president of Word of Mouth Marketing Association Measurement and Research Council, which groups the process of measuring the volumes 2-4 of mouth. LINK: WOMMA.org ChatThreadsCorp.com

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