In a nutshell, "Winning with customers" is about B2B companies improve their competitiveness by offering customers more money than their competitors. If successful, the companies are in a better position to compete on value and drive better financial results than, for example, its low-cost competitors. If you avoid part of a standardization organization or just looking to compete on price, you will probably be the "Winning with Customers" subscribe philosophy. In manyThe companies, but there is a wide gap between the philosophy, implementation and results. The reasons for B2B companies struggle to change theory into practice, said: * No sufficient knowledge of its customers * understanding customer never finds its way into the planning or execution of the function of individual surveys * compared to a continuous process * non-aligned organization or who have * no textbook for the organization to run with the solution is to install a system, the customer valueTrade in your organization ... similar to what is "Sig Sigma" or done for the manufacturing industry, "Lean". The focus of this site is to help companies plan to "win" Get on the road with their customers, through learning and experience with the systems of value creation to the customer. available publications, events, thought leaders, case studies, tutorials and forums to promote your organization the way to victory. Please learn to share, act and participate. When implemented successfully, aSystem ...
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